The rainbow came from earliest recorded history as a symbol of hope. A rainbow flag was a conscious choice, natural and necessary. "I thought a gay nation should have a flag too, to proclaim its own idea of power. The pride flag was given to us by Gilbert Baker in San Francisco in 1978: Yet for some reason, companies find it acceptable to take the rainbow flag and use it throughout June to enhance their own brand equity. Using cultural symbols for self-promotion during AAPI Heritage Month, Black History Month or Juneteenth would be entirely inappropriate. Showing support is one thing - integrating a group's identity into your own is another. I’m not sure how this practice started in corporate America, but I see it as cultural appropriation. Please, don’t even think about adopting Pride colors in your logo this year. Pride was a riot - are you ready to make these radical changes?
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